ABOUT ME

I'm a copywriter with 8 years of experience crafting brand voice across beauty, wellness, and lifestyle, turning campaign direction into clear, compelling copy that connects and converts.

I specialize in channel-specific execution: email, SMS, paid media (Meta, Google, TikTok), website, PDPs, retail, and packaging. I know how to hold a brand's voice whether I'm writing a subject line, a homepage hero, or a product name, and I know when to lean into storytelling versus when to optimize for performance.

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I've partnered closely with creative, digital, and product teams to bring campaigns to life from concept to final copy. I'm comfortable in fast-paced, high-volume environments where quality, speed, and consistency all matter, and I take pride in being the person who catches what others miss.

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Beyond execution, I care about the craft. I've contributed to and helped evolve brand style guides, supported with benefit-driven product copy and claims, and worked cross-functionally to ensure narrative and messaging stay aligned from brief to launch.