RESUME

Career Milestones

FABLETICS & YITTY COPYWRITER

DECEMBER 2020-CURRENT

Lead brand and marketing storytelling across seasonal campaigns, product launches, and franchise moments, translating campaign narratives into clear, channel-specific copy across email, SMS, paid media, site, and retail touchpoints
Develop strategic messaging frameworks that adapt product innovation into consumer-facing narratives across performance and brand channels
Own product positioning and naming strategy for new collections and fabric technologies, including kit names and promotional naming conventions
Write full-funnel marketing copy with a balance of storytelling, clarity, and conversion across Meta, Google, TikTok, email, PDPs, and homepage
Partner cross-functionally with Creative, Merchandising, Design, and Growth teams to ensure narrative and executional messaging stay aligned from brief to launch
Build and maintain scalable voice guidelines and copy style standards across brand touchpoints and teams
Support early-stage campaign concepting and storytelling direction in close partnership with brand and creative leads
Translate trend and consumer insights into culturally relevant messaging that builds brand equity beyond commercial performance
Integrate AI tools into creative workflows to improve efficiency across high-volume, fast-paced deliverables
Optimize messaging based on performance insights, platform-specific best practices, and channel learnings

PACSUN COPYWRITER

DECEMBER 2020-CURRENT

Launched up to 80 products per day
Managed copy for upcoming men’s launches
Worked side by side with the merchandising team to create cohesive, sales-driven product pages and build out category pages
Maintained strong communication with the SEO Analyst
Developed concepts for seasonal campaigns
Maintained product knowledge and anticipated prospective fashion and design trends
Entered product and company data into Salesforce (software database)

Freelance February 2019

June 2019- December 2020

Launched up to 50 products per day as well as a new campaign every season
Worked side by side with the merchandising team to create a cohesive and sales driven product page, as well as built out category pages
Worked collaboratively with buyers via weekly meetings to promote sales
Presented a revision on how the product page should be updated to align with brands demographic
Developed concepts for seasonal campaigns
Maintained product knowledge and predicted the prospective fashion/design trends
Entered product and company data into Shopify (software database)
Created SEO driven long form content for category pages
Developed a new training guide for future Windsor copywriters

March 2018- April 2019

Managed and responded to customer emails, social media comments and direct messages
Crafted copy for print, web, and social media including signage, e-mails, site assets, banner ads and more
Developed concepts for seasonal campaigns
Maintained product knowledge and predicted the prospective fashion/design trends
Entered product and company data form documents into google sheets (software database)
Assisted in orchestrating networking events and photoshoots for new product launches